طراحی وب سایت

... jessica aschemann-witzel, assistant professor and researcher at mapp, centre for research on customer relations in the food sector, at aarhus university, led the research that was based on selected case studies of successful marketing techniques ... she said: “we especially selected cases that had some health relations so either it was a healthy product, or it was maybe a food product that was communicated with regard to healthiness, or it was maybe a product that was reformulated and therefore had health relations ... the result is a model of how healthy eating campaigns could be improved, according to aschemann-witzel, who was speaking in a podcast about the research published on the european food information council (eufic) website

... more research is needed to appreciate how consumers can be helped to understand and use nutrition labels, according to a new report on nutrition labelling from the european food information council (eufic) ... “eufic has a history of conducting scientifically based consumer research with academics, most recently focusing on nutrition information on food and drink labels,” said wills ... “as a result, we have been asked to give talks about our results around the world, and therefore we have compiled this information with the help of other food information organisations globally, to keep ourselves up to date with the rapidly evolving field of nutrition information for consumer,” she said ... research needed the eufic report highlights the need for further consumer research, focusing particularly on whether consumers make long-term healthier food choices as a result of nutrition information on food packaging

... corporate nutritionist kate cook has attacked the government’s responsibility deal for a “one-dimensional approach” to calorie labelling on food that risks damaging sales of foods such as salmon and endangering public health ... but cook (who works with a number of major food brands) told foodmanufacture ... uk that she takes issue with another facet of the plan that requires signatories, including major food manufacturers and retailers, to include prominent calorie labelling on all food consumed in ‘out of home’ settings ... salmon junk food cook said that a disproportionate emphasis upon calorie counting could impact upon consumers’ ability to make “good overall choices for their dietary health”, with the measure potentially having the opposite effect to that desired by government ... one foodstuff cook thinks could suffer when more prominent calorie labelling comes into force is salmon, which according to non-profit scientific body the european food information council (eufic) contains around 10% fat, but risks being ranked alongside low quality junk food if one only counts calories

... uk shoppers understand nutrition labels on food products but may not be motivated enough to use them to buy healthier products, an eu study has claimed ... a survey conducted by aarhus university in denmark and the european food information council showed that more than eight in ten uk consumers could understand gda and traffic-light labels, as well as a hybrid of both systems ... however, the study claimed that just 27% of shoppers used the information on the labels when buying food ... “while levels of understanding nutrition information may be explained by demographic factors, the study’s authors found that the only variable having a direct effect on use of nutrition information in the store was interest in healthy eating ... across six food categories studied, the main reason cited for choosing a particular product was taste, not healthy eating,” the eufic said ... “only when labelling policy is embedded in a broader nutrition policy that uses multiple instruments to increase interest in healthy eating can both understandability and use of nutrition information on food labels be expected to increase,” the authors said ... just-food is the world’s leading portal for the global pre-packaged food and retail industries ... its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month

... a new survey of uk consumers’ understanding of nutrition information on food labels found most had a good grasp of predominant front-of-pack schemes – but only 27 per cent used that info to inform their food choices ... deciding on the best nutrition labelling scheme has been a contentious issue in europe, as an all-eu system is anticipated in the new food information legislation ... while the european food industry largely likes its guidance daily amounts scheme, others – such as traffic lights, choices, and the swedish keyhole – also have staunch supporters ... the new study, published in the journal appetite, was conducted by the danish aarhus university and the european food information council with the cooperation of some major retailers ... the conclusion that the majority of consumers can decipher nutrition info from nutrition labels but base their purchasing decisions on taste considerations instead, reinforces the need to ensure that sensory properties of healthier food options are not overlooked ... “only when labelling policy is embedded in a broader nutrition policy that uses multiple instruments to increase interest in healthy eating can both understandability and use of nutrition information on food labels be expected to increase,” wrote prof grunert ... the uk study is part of a wider study of eu consumers’ attitudes to, and use of, food labelling info ... shift in positions and responsibilities in the uk the preferred approach was traffic lights but the food standards agency adjusted its approach after a combination scheme, using colours and gdas, was seen as preferred by consumers in an earlier study ... the new conservative-lib dem coalition government in the uk has signalled a preference for gdas – and responsibility for food labelling issues transferred from the fsa to government department for environment, food and rural affairs (defra) as of 1 october ... source: appetite 55(2):177-189“nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the uk” grunert, k

... new research by the international food information council foundation (ific) highlights the critical need for conducting additional consumer research to determine if the benefits of certain enhancements to the nutritional facts panel (nfp) found on food and beverage labels outweigh any confusion they may generate ... any changes also must be accompanied by appropriate consumer education to ensure that people know how to use the information provided ... overall findings from the foundation’s three-phase research project reveals consumers generally have a positive perception of the food label; however, there are several ways the label potentially could be enhanced to help people understand the information provided and use it even more effectively including: ● mentioning a government body, like the fda, in a highly used area of the nfp, such as a header in the main body of the nfp, increases consumer trust in the information provided, particularly serving size ... ● moving the information in the current footnote into an easily referenced column in the main body of the nfp greatly increases consumers’ ability to evaluate a product ... with the fda looking into nfp changes and studying how these changes may affect consumers’ understanding of the information provided on the label, ific shared this research to assist fda with its work

... a pan-european study by the european food information council (eufic) has provided further insights into the shopper relationship with food labels ... the study, which questioned 17,300 people from various european countries, both in supermarkets and at home, found that only 18% of europeans regularly look for nutrition information on food packaging in-store ... results showed, however, that the better established forms of nutrition information on labels such as the guideline daily amount (gda) scheme, was widely recognised and understood by shoppers ... ” real life in-store behaviour among those looking for nutrition information, the nutrition table is the most frequently mentioned source of nutrition information followed by the gda labelling system (commonly referred to as the daily intake guide here in australia) ... in countries where food additives were identified as important information, the ingredients table was also cited ... sweden, which uses a keyhole logo to identify the healthier product in a food category, had the highest awareness of any labelling system at 95% ... notably, 61% of shoppers said they would look for other information even if the keyhole logo was present ... and, across all countries, at least half could correctly solve a number of tasks involving interpretation of gda and other nutrition information on labels ... shoppers are most likely to look for nutrition information when buying yoghurts, breakfast cereals and ready meals ... labelling of key nutrients calories was the information most frequently sought by shoppers in four out of the six markets ... other information sought included food additives, vitamins and fibre ... higher socio-economic status positively impacted upon looking for nutrition information and the level of nutrition knowledge ... “i am surprised that the average european consumer spends 35 seconds selecting a food product ... however, looking for nutrition information is not top of mind for most consumers,” professor klaus grunert concluded in his discussion on the key findings of the study

... less than one-third of european consumers look for nutrition labels when shopping, according to a new study by the european food information council (eufic) published in the journal of public health ... researchers recorded whether or not shoppers looked for nutritional information before selecting the product ... 8 per cent of shoppers searched for nutritional information and researchers found wide variations in different countries and product categories, one of the study leaders, professor klaus grunert, of aarhus university, denmark, told foodnavigator ... of those who did look for information, the focus was on fat, calories, sugar and salt in the nutrition table and the guideline daily amounts (gda) label ... across the categories, 17% of shoppers looked for nutrition information mainly on the nutrition table, gda label or the ingredients list ... the low use of nutrition labeling could be explained by a lack of motivation among consumers to use the information rather than by their inability to understand and interpret the information

... there is no question that demand for healthy food is growing across most developed economies and a new survey has sought to find out just what consumers perceive to be healthy ... according to the new international food information council (ific) functionalfoods/foods for health consumer trending survey, carried out in the us, eighty-nine per cent agree that certain foods have benefits that go beyond basic nutrition, and may reduce the risk of disease or other health concerns - a significant increase from just two years ago ... “consumers’ awareness of many food and health relationships has reached an all-time high ... the survey discovered that consumers believe food can have a number of benefits including: improving heart health (85 per cent); contributing to healthy growth and development in children (83 per cent); improving physical energy or stamina (82 per cent); maintaining overall health and wellness (82 per cent); and improving bone health (82 per cent)

... new data released today from datamonitor finds that food manufacturers are increasingly adding fiber to their products, in a move described as going “back to basics” ... based on data from its product launch analytics, which tracks new products entering the global marketplace, datamonitor said the percentage of new food products launched in the us that claim to be high in fiber hit 6 ... ’ now food makers are redoubling their efforts to increase the fiber content of many popular food products,” said datamonitor ... a 2008 international food information council survey found 77 percent of people are proactively trying to consume additional fiber